Switch to an accessible version of this website which is easier to read. (requires cookies)

ASA bans 'misleading' Twiggy advert says Jo

December 16, 2009 10:22 AM

The Real Women campaign was launched in August 2009The Advertising Standards Authority (ASA) has today ruled against an Olay advert containing a heavily airbrushed image of the model Twiggy on the grounds that it was misleading following a campaign led by Jo Swinson.

The Liberal Democrats have called for airbrushed ads to be clearly labelled, and for airbrushing to be banned in adverts aimed at children.

Commenting, Jo said:

"I hope this decision marks the first step in really getting airbrushing in advertising under control.

"If advertisers think that someone as beautiful as Twiggy needs to be so heavily airbrushed, then what hope is there for the rest of us?

"Experts have already proved that airbrushing contributes to a host of problems in women and young girls such as depression and eating disorders.

"Liberal Democrats believe in the freedom of companies to advertise but we also believe in the freedom of women to be as comfortable as possible with their bodies. They shouldn't constantly feel the need to measure up to a very narrow range of digitally manipulated pictures."

What would you like to do next?

  • Subscribe for updates

    Read updates from this website in your desktop or online news reader

    • On a news reader website

      •  
      •  
      •  

      In a desktop news reader or a website not listed above

      •  
    • Example monthly digest email
      •  
      •  
      •  

    • If you submit your contact details, Jo Swinson, the Liberal Democrats, and their elected representatives may use the information you provide to contact you about issues you may find of interest. Some of the contacts may be automated. You can opt out of these contacts at any time by contacting us.


    • Generate different image

    Join our email list

    • If you submit your contact details, Jo Swinson, the Liberal Democrats, and their elected representatives may use the information you provide to contact you about issues you may find of interest. Some of the contacts may be automated. You can opt out of these contacts at any time by contacting us.


    • Generate different image

    Follow the party's activity on...

  • Share this page

    Share this page on another website

    Link to this page

    On websites and printed material:
    joswinson.org.uk/en/article/2009/056572/asa-bans-misleading-twiggy-advert-says-jo
    In text messages, Twitter, or reading over the phone:
    js.lib.dm/a22pQ

    Email this page to a friend


    • Generate different image

    Print this page

  • Help out or donate

    Help out in your local area

      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  

    • If you submit your contact details, Jo Swinson, the Liberal Democrats, and their elected representatives may use the information you provide to contact you about issues you may find of interest. Some of the contacts may be automated. You can opt out of these contacts at any time by contacting us.


    • Generate different image

    Join the Liberal Democrats

  • Tell us what you think

    Send us your views

    If you are a resident of the East Dunbartonshire constituency and are writing to discuss any issue that Parliament or government is responsible for, you must provide your home address as MPs are generally only permitted to act on behalf of constituents.

    If you are not a constituent, you do not need to provide your address, but the matters we can deal with are more limited and you may wish to contact your local MP in the first instance.

    • If you agree, Jo Swinson, the Liberal Democrats, and their elected representatives may use the information you provide to contact you about issues you may find of interest. Some of the contacts may be automated. You can opt out of these contacts at any time by contacting us.


    • Generate different image

    Contact us by email, post, or phone